Course Description

In this three credit hour online graduate course, students will gain knowledge in strategic and tactical concepts and techniques used to market pharmaceuticals i.e. how to take product “science” to the marketplace. Both analytical and creative decision skills will be enhanced to improve product success. Students will individually prepare a market analysis, including a competitor assessment, for a disease category. Teams of students will develop a marketing plan for a “fictitious” pharmaceutical product.

Course Benefits

Comprehensive: Systematic approach to pharmaceutical marketing

Practical: Immediately applicable to your current or future job

Convenient: Flexible learning environment

Who Should Enroll

Persons interested in pharmaceutical careers in:

• brand / product management
• promotion / advertising
• market research
• account management
• sales
  

Course Dates

Week of January 16, 2006 through week of April 24, 2006

Click Here to Learn How to Enroll