Marketing Fundamentals

Basic Pharmacology

Pharmaceutical Market Overview

Regulation of Promotion

Clinical Studies, Disease Guidelines & Diagnosis Building

Market Analysis; Product Attributes; Gap Analysis

Competitor Assessment

Market Research

Customer Targeting; Positioning

Managed Care

Life Cycle Management; Product Marketing Strategy; Pricing

Key Message Development

Promotional Resource Planning; Contingency Planning

Sales Forecasting

Special Topics – samples, product image selection, packaging